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Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects
A. Perna
(Author)
·
E. Baraldi
(Author)
·
Palgrave MacMillan
· Paperback
Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects - Perna, A. ; Baraldi, E.
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Origin: U.S.A.
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Synopsis "Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects"
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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