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portada Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage
Type
Physical Book
Language
English
Pages
294
Format
Hardcover
Dimensions
21.0 x 14.8 x 1.9 cm
Weight
0.53 kg.
ISBN13
9783031370960

Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage

Sheth, Jagdish N. ; Jain, Varsha ; Mogaji, Emmanuel (Author) · Palgrave MacMillan · Hardcover

Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage - Sheth, Jagdish N. ; Jain, Varsha ; Mogaji, Emmanuel

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage"

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

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