Share
Digital Business in Africa: Social Media and Related Technologies
Adeola, Ogechi ; Edeh, Jude N. ; Hinson, Robert E. (Author)
·
Palgrave MacMillan
· Paperback
Digital Business in Africa: Social Media and Related Technologies - Adeola, Ogechi ; Edeh, Jude N. ; Hinson, Robert E.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, July 23 and
Thursday, August 08.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Digital Business in Africa: Social Media and Related Technologies"
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers' needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.