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Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience Through Digital Customer Engagement
Schneider, Uli ; Hoika, Jürgen (Author)
·
Springer
· Hardcover
Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience Through Digital Customer Engagement - Schneider, Uli ; Hoika, Jürgen
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Synopsis "Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience Through Digital Customer Engagement"
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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