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Digital tools for teaching strategic management at College
H. Steve Leslie
(Author)
·
Saúl Alfonso Esparza Rodríguez
(Author)
·
María Fer Dante Didier López Villegas
(Author)
·
LAP Lambert Academic Publishing
· Paperback
Digital tools for teaching strategic management at College - Esparza Rodríguez, Saúl Alfonso ; Leslie, H. Steve ; Dante Didier López Villegas, María Fer
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Synopsis "Digital tools for teaching strategic management at College"
This work describes the use of a continuous classification scale to determine the degree of influence of interest groups in organizations, based on characteristics proposed by relevant authors such as Freeman (1984), as well as the work of prominent researchers, such as Mitchel, Agle and Wood (1997), in addition to the classification proposals proposed by Donaldson and Preston (1995).A continuous classification scale owes its relevance to proposing a method for measuring the characteristics of a phenomenon or object of study without any imposition in terms of scales or predetermined numbers to generate some type of qualification or evaluation.In this sense, a continuous classification will make it easier for the person surveyed to express their opinion without the need to adapt their point of view or perception to a certain response trait, but will have as its main characteristic the freedom to express their position considering the issues that are present in a given data collection instrument.
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The book is written in English.
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