Share
Digital Transformation for Fashion and Luxury Brands: Theory and Practice
Ozuem, Wilson ; Ranfagni, Silvia ; Willis, Michelle (Author)
·
Palgrave MacMillan
· Hardcover
Digital Transformation for Fashion and Luxury Brands: Theory and Practice - Ozuem, Wilson ; Ranfagni, Silvia ; Willis, Michelle
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, August 06 and
Friday, August 16.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Digital Transformation for Fashion and Luxury Brands: Theory and Practice"
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Chapter 16 is available open access under a Creative Commons Attribution 4.0 International License via Springer Link.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.