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portada Diversifikation und Reputation: Transferprozesse und Wettbewerbswirkungen (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
246
Format
Paperback
ISBN13
9783824463275
Edition No.
1996th

Diversifikation und Reputation: Transferprozesse und Wettbewerbswirkungen (in German)

Müller Jens (Author) · Deutscher Universitätsverlag · Paperback

Diversifikation und Reputation: Transferprozesse und Wettbewerbswirkungen (in German) - Müller Jens

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Synopsis "Diversifikation und Reputation: Transferprozesse und Wettbewerbswirkungen (in German)"

J. Müller untersucht, inwieweit Reputation als Ressource angesehen und als Wettbewerbsvorteil auf das erworbene Unternehmen übertragen werden kann. Fallstudien und Beispiele ergänzen die theoretischen Ansätze.

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The book is written in German.

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The binding of this edition is Paperback.

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