Share
Drivers of donation practices
Madalena Eça de Abreu
(Author)
·
Novas Edicoes Academicas
· Paperback
Drivers of donation practices - Eça de Abreu, Madalena
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, August 07 and
Monday, August 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Drivers of donation practices"
Donations and sustainability always have been a subject of huge concern for non-profit leaders. Understanding the motivations of donor behaviour seems crucial to increasing pledges and loyalty and private donations have become one of the most widely researched topics in the funding of charities. This book explores what underlies donations practices, building upon an interdisciplinary approach, capturing key insights from the field of marketing and the prosocial behaviour literature. This books also provides an overview of the altruism and egoism debate, and a further comprehension of the religiosity effect on donations. It also includes expanded sections of motivations in the context of monetary donations and essential aspects of the non-profit sector. The research was carried out through thousands of extensive surveys and interviews mainly in Portugal but also in England. Readers will acknowledge how to develop a research into the motivations of donors, will learn how to integrate aspects of marketing and fundraising and profit from potential donors and best maintain a continuous donor base.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.