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Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices
Harvey Shoemack
(Author)
·
Patricia Mink Rath
(Author)
·
Fairchild Books
· Paperback
Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices - Shoemack, Harvey ; Mink Rath, Patricia
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Synopsis "Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices"
Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry. New to this Edition: New chapter opening vignettes provide real life examples from the fashion industry Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: "Hall & Madden: Providing Customers with Bespoke Shirts at Department Store Prices" (Ch 2), "Basics of Exporting: Health and Beauty Aids for Africa" (Ch 4), and "Patagonia's Support of Growth and Sustainability" (Ch 9) New Chapter 10 provides four longer case studies relevant to exporting and importing
