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portada Evaluación y Control del Plan de Medios (in Spanish)
Type
Physical Book
Author
Publisher
Year
2019
Language
Spanish
Pages
90
Format
Paperback
ISBN13
9788428340649
Edition No.
2019
Categories

Evaluación y Control del Plan de Medios (in Spanish)

Javier Pérez de Marcos (Author) · María Carmen Jarque Nasarre (Author) · Santiago Oñate Cuadros (Author) · Ediciones Paraninfo, S.A · Paperback

Evaluación y Control del Plan de Medios (in Spanish) - Javier Pérez De Marcos; Maria Carmen Jarque Nasarre; Santiago Oñate Cuadros

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, June 11 and Thursday, June 20.
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Synopsis "Evaluación y Control del Plan de Medios (in Spanish)"

Estructurado en dos grandes bloques de contenido, este manual aborda tanto las cuestiones esenciales relativas a la audiencia y la evaluación de los medios, como al control y emisión del propio plan de medios. Se presenta el desarrollo de técnicas y herramientas del control de emisión, mostrando también recursos de búsqueda online y offline; se incluyen procesos referidos al control de medios: escritos, televisión, radio e internet.

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The book is written in Español.

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The binding of this edition is Paperback.

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