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F#Ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
Randy Frisch
(Author)
·
Lioncrest Publishing
· Paperback
F#Ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships - Frisch, Randy
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 28 and
Wednesday, July 10.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
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Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, June 27 and
Thursday, July 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "F#Ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships"
F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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