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Forget the Box: Freeing your imagination to create a stimulating brief
Stephen Page
(Author)
·
Kate Page
(Author)
·
Createspace Independent Publishing Platform
· Paperback
Forget the Box: Freeing your imagination to create a stimulating brief - Page, Kate ; Page, Stephen
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Origin: U.S.A.
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Wednesday, August 07.
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Synopsis "Forget the Box: Freeing your imagination to create a stimulating brief"
It takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people.It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives: To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign.To help ensure that the brief is clear, informative and has well-defined objectives
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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