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From Backroom to Boardroom: Earn Your Seat With Strategic Marketing Operations
Debbie Qaqish
(Author)
·
Forbesbooks
· Hardcover
From Backroom to Boardroom: Earn Your Seat With Strategic Marketing Operations - Debbie Qaqish
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, June 13 and
Monday, July 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "From Backroom to Boardroom: Earn Your Seat With Strategic Marketing Operations"
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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