Share
Google Adwords
Anastasia Holdren
(Author)
·
O'Reilly Media
· Paperback
Google Adwords - Holdren, Anastasia
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 14 and
Tuesday, July 02.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Google Adwords"
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.Learn the advantages of proper account structure based on tightly knit themesUnderstand AdWords auction and the importance of keyword Quality ScoreDetermine your preferred bidding model and daily ad budgetEvaluate campaign performance by timeframe, keyword, and other criteriaHone your keyword list whenever search queries trigger your adsAdd negative keywords to filter out irrelevant queriesOutperform competitors and organic search results with targeted ad copyDetermine conversion goals, and use AdWords tools to track them
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.