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Grand Brand Rajini: Brand Management the Rajinikanth Way
P. C. Balasubramanian
(Author)
·
Ram N. Ramakrishnan
(Author)
·
Rupa Publications India
· Paperback
Grand Brand Rajini: Brand Management the Rajinikanth Way - Balasubramanian, P. C. ; Ramakrishnan, Ram N.
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Origin: U.S.A.
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Wednesday, August 14.
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Synopsis "Grand Brand Rajini: Brand Management the Rajinikanth Way"
Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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