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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials
Ruth C. Clark
(Author)
·
Chopeta Lyons
(Author)
·
Pfeiffer
· Paperback
Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials - Clark, Ruth C. ; Lyons, Chopeta
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Synopsis "Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials"
Are you getting the most learning value from visuals? Thoroughlyrevised and updated, Graphics for Learning is the secondedition of the bestselling book that summarizes the guidelines forthe best use of graphics for instructional materials, includingmultimedia, texts, working aids, and slides. The guidelines arebased on the most current empirical scientific research and areillustrated with a wealth of examples from diverse trainingmaterials. The authors show how to plan illustrations for varioustypes of content, including facts, concepts, processes, procedures,and principles. The book also discusses technical and environmentalfactors that will influence how instructional professionals canapply the guidelines to their training projects. Praise for the First Edition"For years I've been looking for a book that links cognitiveresearch on learning to graphics and instructional design. Here itis! Ruth Clark and Chopeta Lyons not only explain how to makegraphics work—they've created a very interesting read, fullof useful guidelines and examples."—Lynn Kearny, CPT, instructional designer and graphiccommunicator, Graphic Tools for Thinking and Learning"Finally! A book that integrates visual design into the largercontext of instructional design and development."—Linda Lohr, Ed.D., author, Creating Graphics forLearning and assistant professor, University of NorthernColorado
