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H2h Marketing: Case Studies on Human-To-Human Marketing
Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe (Author)
·
Springer
· Hardcover
H2h Marketing: Case Studies on Human-To-Human Marketing - Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe
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Origin: U.S.A.
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Synopsis "H2h Marketing: Case Studies on Human-To-Human Marketing"
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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