Share
Higher Education Marketing in Africa: Explorations Into Student Choice
Mogaji, Emmanuel ; Maringe, Felix ; Ebo Hinson, Robert (Author)
·
Palgrave MacMillan
· Paperback
Higher Education Marketing in Africa: Explorations Into Student Choice - Mogaji, Emmanuel ; Maringe, Felix ; Ebo Hinson, Robert
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, August 12 and
Thursday, August 22.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Higher Education Marketing in Africa: Explorations Into Student Choice"
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students' selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector's inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students' choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across thecontinent.
