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Holistic Retail Design: Reshaping Shopping for the Digital era
Philipp Teufel; Rainer Zimmermann (Author)
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Frame Publishers
· Paperback
Holistic Retail Design: Reshaping Shopping for the Digital era - Philipp Teufel; Rainer Zimmermann
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Synopsis "Holistic Retail Design: Reshaping Shopping for the Digital era"
Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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