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How to win at Crm: Strategy, Implementation, Management
Seth Kinnett (Author)
·
Auerbach Publications
· Paperback
How to win at Crm: Strategy, Implementation, Management - Seth Kinnett
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Synopsis "How to win at Crm: Strategy, Implementation, Management"
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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