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I Prefer Dry Red Thanks
Shenrui Demi Deng
(Author)
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LAP Lambert Academic Publishing
· Paperback
I Prefer Dry Red Thanks - Deng, Shenrui Demi
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Origin: U.S.A.
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Wednesday, August 07.
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Synopsis "I Prefer Dry Red Thanks"
Historically, wine was an exotic good at Chinese market and not routinely perceived and consumed by most Chinese.Therefore, Chinese please may be distinctly visible when they are visiting wineries and experiencing a local Sauvignon Blanc at cellar. When the author was field working on wineries based New Zealand, a considerable number of questions emerged naturally whenever the author came across Chinese there, appreciating wine and experiencing wine-themed activities. What motivated Chinese to wineries? Chinese were said to prefer dry red wine but do they appreciate that type indeed? Where was their wine palate located exactly on a spectrum? Although a series of wine and wine-related research continues to make a substantial contribution to this field of behavioural study, there are no references from Chinese perspective. The book will lead you to understand that and unblock the mystery of Chinese consumer behavior as well as pave a cornerstone for future relevant research.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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