Name: If Then: How Simulmatics Corporation Invented the Future
Price: 15.70 GBP
Availability: InStock
Author: Lepore, Jill
ISBN: 9781324091127

portada If Then: How Simulmatics Corporation Invented the Future

Type

Physical Book

Author

Jill Lepore

Publisher

Liveright Publishing Corporation

Year

2021

Language

English

Pages

432

Format

Paperback

Dimensions

20.9 x 14.1 x 2.6 cm

Weight

0.34 kg.

ISBN13

9781324091127

Synopsis "If Then: How Simulmatics Corporation Invented the Future"

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

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If Then: How Simulmatics Corporation Invented the Future - Lepore, Jill

Synopsis "If Then: How Simulmatics Corporation Invented the Future"

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