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portada Imagen de Marca (in Spanish)
Type
Physical Book
Author
Publisher
Year
2003
Language
Spanish
Pages
216
Format
Paperback
ISBN
8473563425
ISBN13
9788473563420
Edition No.
1
Categories

Imagen de Marca (in Spanish)

Rafael Ordozgoiti de la Rica (Author) · Esic Editorial · Paperback

Imagen de Marca (in Spanish) - Rafael Ordozgoiti De La Rica,Ignacio Pérez Jiménez

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, July 02 and Thursday, July 11.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Imagen de Marca (in Spanish)"

Este libro explica cómo se desarrollan las percepciones , las imágenes de marca sobre productos, servicios, empresas e instituciones. Lo hacen en base a ejemplos reales, muchos de ellos conocidos desde " la trinchera", vividos por los autores en directo a lo largo de su carrera profesional.Mercado y entorno .-. Estrucutra de mercado y motivaciones de compra .-. Segmentación .-. Investigación de mercado .-. Posicionamiento .-. Marketing Mix .-. Promoción y ventas

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The book is written in Español.

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The binding of this edition is Paperback.

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