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Individual interviews and group meetings
Salima Jazi
(Author)
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Our Knowledge Publishing
· Paperback
Individual interviews and group meetings - Jazi, Salima
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Origin: U.S.A.
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Wednesday, August 07.
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Synopsis "Individual interviews and group meetings"
Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples make it easy to understand and master the fundamentals of conducting these tools.Thanks to its innovative approach, this guide will allow students and practitioners to discover these two approaches and to learn how to apply them to the study of various problems related to consumer behavior.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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