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Industrial Tourism: Opportunities for City and Enterprise
Alexander H. J. Otgaar
(Author)
·
Rachel Xiang Feng
(Author)
·
Routledge
· Hardcover
Industrial Tourism: Opportunities for City and Enterprise - Otgaar, Alexander H. J. ; Berg, Leo Van Den ; Feng, Rachel Xiang
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Synopsis "Industrial Tourism: Opportunities for City and Enterprise"
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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