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portada innovation offshoring: from cost to growth: analysis of innovation offshoring strategies with evidence from european sponsors and asian contr
Type
Physical Book
Author
Preface by
Publisher
Year
2009
Language
Inglés
Pages
346
Format
Paperback
Dimensions
21.0 x 14.8 x 1.9 cm
Weight
0.44 kg.
ISBN
3834914479
ISBN13
9783834914477
Categories

innovation offshoring: from cost to growth: analysis of innovation offshoring strategies with evidence from european sponsors and asian contr

Simon Plankenhorn (Author) · Prof Dr Dodo Zu Knyphausen-Aufseß (Preface by) · Gabler Verlag · Paperback

innovation offshoring: from cost to growth: analysis of innovation offshoring strategies with evidence from european sponsors and asian contr - Knyphausen-Aufseß, Prof Dr Dodo Zu ; Plankenhorn, Simon

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Synopsis "innovation offshoring: from cost to growth: analysis of innovation offshoring strategies with evidence from european sponsors and asian contr"

In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects - from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.

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