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portada Innovations and Implications of Persuasive Narrative
Type
Physical Book
Language
English
Pages
270
Format
Hardcover
Dimensions
22.9 x 15.2 x 1.8 cm
Weight
0.56 kg.
ISBN13
9781433180873

Innovations and Implications of Persuasive Narrative

Schartel Dunn, Stephanie G. ; Nisbett, Gwendelyn S. (Author) · Peter Lang Inc., International Academic Publi · Hardcover

Innovations and Implications of Persuasive Narrative - Schartel Dunn, Stephanie G. ; Nisbett, Gwendelyn S.

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "Innovations and Implications of Persuasive Narrative"

This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).

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The book is written in English.
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