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Inside The Bottle: People, Brands, and Stories
Arthur Shapiro
(Author)
·
Am Shapiro & Associates LLC
· Paperback
Inside The Bottle: People, Brands, and Stories - Shapiro, Arthur
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Origin: U.S.A.
(Import costs included in the price)
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Thursday, July 04 and
Tuesday, July 16.
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Synopsis "Inside The Bottle: People, Brands, and Stories"
Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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