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Integrated Business to Business Marketing: The Complete Blueprint
Philip Allott
(Author)
·
Business Books
· Paperback
Integrated Business to Business Marketing: The Complete Blueprint - Allott, Philip
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Synopsis "Integrated Business to Business Marketing: The Complete Blueprint"
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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