Share
Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Zenker, Sebastian ; Jacobsen, Björn P. (Author)
·
Springer
· Hardcover
Inter-Regional Place Branding: Best Practices, Challenges and Solutions - Zenker, Sebastian ; Jacobsen, Björn P.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, August 08 and
Tuesday, August 20.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Inter-Regional Place Branding: Best Practices, Challenges and Solutions"
Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. It provides a theoretically well informed but practically oriented overview of this phenomenon - including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.
