Share
International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective
Marinov, Marin A. ; Marinova, Svetla T. ; Larimo, Jorma A. (Author)
·
Palgrave MacMillan
· Hardcover
International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective - Marinov, Marin A. ; Marinova, Svetla T. ; Larimo, Jorma A.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, August 02 and
Wednesday, August 14.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective"
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.