Name: International Cases in Tourism Management
Price: 44.99 GBP
Availability: InStock
Author: Susan Horner; John Swarbrooke
ISBN: 9780750655149

portada International Cases in Tourism Management

Type

Physical Book

Publisher

Routledge

Author

Susan Horner; John Swarbrooke

Year

2003

Language

English

Pages

416

Format

Paperback

Weight

ISBN

0750655143

ISBN13

9780750655149

Edition No.

Synopsis "International Cases in Tourism Management"

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world.* An ideal companion volume for both tutors and students of tourism.* Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.

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International Cases in Tourism Management - Susan Horner; John Swarbrooke

Synopsis "International Cases in Tourism Management"

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