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International Cases in Tourism Management
Susan Horner
(Author)
·
John Swarbrooke
(Author)
·
Routledge
· Hardcover
International Cases in Tourism Management - Horner, Susan ; Swarbrooke, John
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Synopsis "International Cases in Tourism Management"
International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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