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introduction to semiconductor marketing
Alireza Servati
(Author)
·
Anthony R. Simon
(Author)
·
Simon Publications
· Paperback
introduction to semiconductor marketing - Servati, Alireza ; Simon, Anthony R.
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Origin: U.S.A.
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Monday, July 01 and
Wednesday, July 17.
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Synopsis "introduction to semiconductor marketing"
The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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