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portada Krisenkommunikation in Tourismusorganisationen: Grundlagen, Praxis, Perspektiven (in German)
Type
Physical Book
Publisher
Year
2017
Language
German
Pages
190
Format
Paperback
ISBN13
9783658206277
Edition No.
1
Categories

Krisenkommunikation in Tourismusorganisationen: Grundlagen, Praxis, Perspektiven (in German)

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Synopsis "Krisenkommunikation in Tourismusorganisationen: Grundlagen, Praxis, Perspektiven (in German)"

Dieses Buch veranschaulicht das facettenreiche Spektrum an Krisensituationen, die für Tourismusorganisationen relevant sind. Mit welchen Strategien und Instrumenten der Krisenkommunikation lässt sich wirksam gegensteuern? Experten aus Wissenschaft, Medien, Verbänden und der Berufspraxis unterstützen mit Handlungsempfehlungen für die Krisenprävention und -intervention.

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The book is written in German.

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