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portada La Nueva Ley de La Demanday La Oferta: The New Law of Demand and Supply (in Spanish)
Type
Physical Book
Author
Publisher
Language
Spanish
Pages
288
Format
Hardcover
Dimensions
23.6 x 16.3 x 2.0 cm
Weight
0.55 kg.
ISBN
8495787318
ISBN13
9788495787316
Categories

La Nueva Ley de La Demanday La Oferta: The New Law of Demand and Supply (in Spanish)

Rick Kash (Author) · Ediciones Urano · Hardcover

La Nueva Ley de La Demanday La Oferta: The New Law of Demand and Supply (in Spanish) - Kash, Rick

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, June 25 and Thursday, July 04.
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Synopsis "La Nueva Ley de La Demanday La Oferta: The New Law of Demand and Supply (in Spanish)"

Durante mas de doscientos anos la optica empresarial ha estado regida por la economia de la oferta. Las empresas se han concentrado en crear productos y servicios y luego, gracias al marketing, la publicidad, la distribucion y la promocion, han estimulado la demanda de esos productos y servicios. Rick Kash demuestra como el mercado ha cambiado de forma fundamental y permanente, por lo que las empresas estan obligadas a replantearse y subvertir la clasica ley heredada de Adan Smith. Es lo que han hecho companias triunfantes como MacDonald's, EMC, Sears o Gatorade, que aplicando la Estrategia de la Demanda, una herramienta creada por Kash, empezaron por determinar la demanda, actual y naciente, y solo entonces crearon los productos y servicios idoneos para satisfaceria.

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The book is written in Español.

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