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portada Lanmarq (Acción Empresarial (in Spanish)
Type
Physical Book
Publisher
Author
Category
Mercadotecnia
Year
2014
Language
Spanish
Pages
443
Format
Paperback
ISBN13
9788483568316
Edition No.
1

Lanmarq (Acción Empresarial (in Spanish)

Gonzalo BrujÓ (Author) · Lid · Paperback

Lanmarq (Acción Empresarial (in Spanish) - Gonzalo BrujÓ

Mercadotecnia

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, June 11 and Thursday, June 20.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 23.27

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  • Condition: Used

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, June 21 and Tuesday, July 02.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Lanmarq (Acción Empresarial (in Spanish)"

LANMARQ es un libro que inspira y ayuda a aquellos apasionados en la gestión de las marcas como el intangible más valioso de una compañía. Proporciona herramientas, información y metodologías necesarias para que las marcas, de la mano de sus estrategias de negocio, se consoliden y crezcan en el tiempo. Todo ello a través de un recorrido por el panorama de las marcas en Latinoamérica, así como en aquellos mercados hermanos con afinidad cultural, lingüística, geopolítica y social. El objetivo es dar una visión local, regional y global de las marcas, inédita hasta la fecha, mediante un análisis de las firmas punteras de cada uno de los países, con el fin de poner en relieve sus buenas prácticas locales y nacionales, pronosticar tendencias y reflexionar sobre su evolución.

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All books in our catalog are Original.

In what language is the book written?

The book is written in Español.

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The binding of this edition is Paperback.

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