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portada Las agencias de publicidad: evolución y posicionamiento futuro (Economia i gestió) (in Spanish)
Type
Physical Book
Author
Publisher
Language
Spanish
Pages
271
Format
Paperback
ISBN
8480213620
ISBN13
9788480213622
Categories

Las agencias de publicidad: evolución y posicionamiento futuro (Economia i gestió) (in Spanish)

Rafael López Lita (Author) · Universitat Jaume I. Servei de Comunicació i Publicacions · Paperback

Las agencias de publicidad: evolución y posicionamiento futuro (Economia i gestió) (in Spanish) - Rafael López Lita

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 24 and Wednesday, July 03.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Las agencias de publicidad: evolución y posicionamiento futuro (Economia i gestió) (in Spanish)"

This book discusses and analyses aspects such as the need of a structural change, the importance of strategic planning and new technologies, the methods of payment, the relationship with consulting rooms, investigation institutes, and the view of advertisers with respect to agencies.

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The book is written in Español.

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The binding of this edition is Paperback.

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