Name: licensing best practices: strategic, territorial, and technology issues
Price: 130.72 GBP
Availability: InStock
Author: robert goldscheider, alan h. gordon
ISBN: 9780471740674

portada licensing best practices: strategic, territorial, and technology issues

Type

Physical Book

Publisher

wiley

Author

robert goldscheider, alan h. gordon

Pages

312.00

ISBN

0471740675

ISBN13

9780471740674

Synopsis "licensing best practices: strategic, territorial, and technology issues"

companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. as they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. the landscape of licensing today is changing rapidly-and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.