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Long-Term Impact of Marketing: A Compendium
Dominique M Hanssens (Author)
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World Scientific Publishing Co Pte Ltd
· Hardcover
Long-Term Impact of Marketing: A Compendium - Dominique M Hanssens
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Origin: U.S.A.
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Synopsis "Long-Term Impact of Marketing: A Compendium"
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important. Readership: Graduate students and researchers in the fields of marketing and econometrics.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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