Name: loyalty myths: hyped strategies that will put you out of business -- and proven tactics that really work
Price: 21.23 GBP
Availability: InStock
Author: timothy l. keiningham, terry g. vavra, lerzan aksoy
ISBN: 9780471743156

Type

Physical Book

Publisher

wiley

Author

timothy l. keiningham, terry g. vavra, lerzan aksoy

Pages

272.00

ISBN

0471743151

ISBN13

9780471743156

Synopsis "loyalty myths: hyped strategies that will put you out of business -- and proven tactics that really work"

in loyalty myths, the authors have assembled 53 of the most common beliefs about customer loyalty all of them wrong or misconceived! each of the beliefs in this book is debunked with real-world examples. while other books speak in platitudes; this book is the only one to validate each proposition with real data. granted unprecedented access to customer records from a variety of multi-national corporations. through these records, ipsos loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. the authors findings and conclusions will stun business leaders around the world. the lessons learned from these provide a true guide for the proper use of customer loyalty.