Name: male consumer behaviour- a gender perspective on advertising response and information processing
Price: 62.31 GBP
Availability: InStock
Author: maria heindler
ISBN: 9783836421621

portada male consumer behaviour- a gender perspective on advertising response and information processing

Type

Physical Book

Publisher

unknown

Author

maria heindler

ISBN

3836421623

ISBN13

9783836421621

Synopsis "male consumer behaviour- a gender perspective on advertising response and information processing"

marketers have long been using sex as a variable in selecting target groups and designing promotional strategies, while gender has received interest only recently driven by increasing awareness of changing social roles of women and men. starting from ...