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Managing Intellectual Property: Innovation 01.10
Chris Fitzsimmons
(Author)
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Capstone
· Paperback
Managing Intellectual Property: Innovation 01.10 - Fitzsimmons, Chris
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Synopsis "Managing Intellectual Property: Innovation 01.10"
Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman Includes a comprehensive resources guide
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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