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Marketing Ethics
Smith, N. Craig ; Murphy, Patrick E. (Author)
·
Sage Publications Ltd
· Hardcover
Marketing Ethics - Smith, N. Craig ; Murphy, Patrick E.
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Synopsis "Marketing Ethics"
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors′ introduction provides an overview of the literature included in the set as well as identifying directions for future research.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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