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portada Marketing-Management: Analyse - Strategie - Implementierung (in German)
Type
Physical Book
Publisher
Year
1994
Language
German
Pages
490
Format
Paperback
ISBN13
9783409236133
Edition No.
1994

Marketing-Management: Analyse - Strategie - Implementierung (in German)

Heribert Meffert (Author) · Gabler Verlag · Paperback

Marketing-Management: Analyse - Strategie - Implementierung (in German) - Heribert Meffert

Physical Book

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Synopsis "Marketing-Management: Analyse - Strategie - Implementierung (in German)"

Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.

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The book is written in German.
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