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portada Marketing Manipulation: A Consumer's Survival Manual: 14 (World Scientific-Now Publishers Series in Business)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
224
Format
Hardcover
ISBN13
9789813234703
Categories

Marketing Manipulation: A Consumer's Survival Manual: 14 (World Scientific-Now Publishers Series in Business)

Michael Kamins (Author) · World Scientific Publishing Co Pte Ltd · Hardcover

Marketing Manipulation: A Consumer's Survival Manual: 14 (World Scientific-Now Publishers Series in Business) - Michael Kamins

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Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, June 25 and Thursday, July 11.
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Synopsis "Marketing Manipulation: A Consumer's Survival Manual: 14 (World Scientific-Now Publishers Series in Business)"

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment. Readership: Undergraduates in Marketing and general readers interested in learning marketing terms and psychology studies behind marketing.

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