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Marketing Research: Delivering Customer Insight
Alan Wilson (Author)
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Red Globe Press
· Paperback
Marketing Research: Delivering Customer Insight - Alan Wilson
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Synopsis "Marketing Research: Delivering Customer Insight"
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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