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portada Marketing Social - la Gestión de las Causas Sociales (in Spanish)
Type
Physical Book
Author
Publisher
Year
1998
Language
Spanish
Pages
256
Format
Paperback
ISBN
8473561791
ISBN13
9788473561792
Edition No.
1
Categories

Marketing Social - la Gestión de las Causas Sociales (in Spanish)

Miguel Ángel Moliner Tena (Author) · Esic Editorial · Paperback

Marketing Social - la Gestión de las Causas Sociales (in Spanish) - Miguel Angel Moliner Tena

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, June 28 and Tuesday, July 09.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Marketing Social - la Gestión de las Causas Sociales (in Spanish)"

Se trata de una extensión del marketing que se origina cuando el producto es una idea o causa social. Es un libro muy adecuado para "vender solidaridad".• El marketing social hoy.• El diseño de las campañas sociales• La gestión de la información en una campaña social.• El comportamiento del público objetivo.• La segmentación y las estrategias básicas.• El marketing externo.• El marketing interactivo.• El marketing interno

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The book is written in Español.

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