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marketing strategy,customers and competition
Steven P. Schnaars
(Author)
·
Free Press
· Paperback
marketing strategy,customers and competition - Schnaars, Steven P.
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 10 and
Wednesday, June 26.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Choose the list to add your product or create one New List
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Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 03 and
Wednesday, June 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "marketing strategy,customers and competition"
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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