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Measuring Country Image: Theory, Method, and Effects
Alexander Buhmann (Author)
·
Springer Vs
· Paperback
Measuring Country Image: Theory, Method, and Effects - Alexander Buhmann
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Origin: U.S.A.
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Synopsis "Measuring Country Image: Theory, Method, and Effects"
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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